Market Edge helps sharpen commercial instincts
Jan Karnacz (right) from Huntsman Pigments receiving the Market Edge Open award on behalf of the winning team.
The Market Edge Open Programme, held at the Wilton Centre in November, attracted teams from Teesside businesses.
Designed to appeal to a broad spectrum of learning styles, the programme included mini-lectures to introduce practical marketing concepts, breakout sessions to discuss how these might be applied within the participants own business environment and a business simulation to allow teams to put the theory into practice.
All the participants became fully engaged in their pursuit of the final measure of success – the largest cash accumulation.
The winning team from Huntsman Pigments won a workshop on Problem-Solving Leadership, facilitated by Market Edge consultants.
The participants left the event with an enhanced commercial perspective and a toolbox of practical new tools capable of being applied back in the workplace.
Gary Rhoades, Business Manager – DuPont Teijin Films, said: “It was a packed and enjoyable day with a well-designed format incorporating new ideas and concepts in a very practical environment.
“What’s more, we learned a lot about our team dynamics, which we will be able to build on.”
For more information contact Simon Chappell on +44 (0)1642 430040 or Jill Compton on (01438) 840101 for further information.